Key Terminology

• User – An individual that was on your site at any one time
• New User – An individual that was on your site who has never visited previously
• Page view – An instance when any user visited any page on your site
• Average Session Duration – The average amount of time a user spends on your site
• Pages Per Session – The average number of pages a user visits on your site during a single session
• Bounce rate – The percentage of sessions that end with a user ‘bouncing’ straight off the first page they visit without engaging with the page in any way
• Impression – An instance where an ad is shown to a user
• Clicks – The number of times an ad has been clicked on by a user
• Click Through Rate (CTR) – The rate at which an ad has been clicked, measured against the number of times in has been shown
• Engagement – Any time a user has interacted with an ad or post. This might include clicking, liking, retweeting, expanding an image, commenting or sharing
• Organic – Traffic that has not come from a paid source. It also refers to posts which have not been promoted or boosted by any budget.