Why _____ is key to your brand. Part 1: ColourWhen it comes to your brand, the colours you use are about much more...
Thoughts
Finding your voice
Why brand voice is just as important as visual brand. When we talk to organisations about brand, I’d say about 90% are...
More signs your brand might need a refresh
We all know the feeling when you’re trying to say something important but can’t shake the feeling your words aren’t doing it justice. Nothing you say is quite capturing the importance of the subject matter. A tired, outdated or misjudged brand is essentially the business equivalent of this. You’ve got something important to say and the really important details are getting lost in translation. Never having the desired impact. Your brand should make statement, a lasting impression your audience...
Can you sell a car without anyone ever seeing a picture of it?
If you are trying to recruit right now, I really feel for you. Firstly, it appears there are very few candidates out...
Fool Me Once
Do we still have an issue with authenticity in employer brand? It cannot be overstated how important honesty and...
Brand & Marketing
Five signs your brand needs a refresh
Five signs your brand needs a refresh. Your brand says a lot about you. Your brand is your identity. It tells your...
Taking the ego out of your brand
Why a customer focus is key. One of the biggest mistakes that many businesses make with their brand is a sole focus on...
EX & EVP
Culture
Why your culture problems don’t need to be a dirty secret
Many consider having culture issues in their organisation to be a source of embarrassment – but they don’t need to be…
the C-word
Has culture become a dirty word? We look into why employers aren’t talking about culture and how to start.
I & D
Are you just ticking a box or do you really mean it?
Too often, diversity initiatives are treated as box-ticking exercises rather than genuine attempts at inclusion. This can backfire in big ways.
