Your Employee Value Proposition (EVP) is the story of who you are as an employer. It’s not just about what you do, how much you pay or what your benefits are. It’s about your soul as an organisation, mostly informed by your beating heart - your employees.
Also known as Employee Experience (EX), this is your opportunity to answer the crucial question: Why work for you as opposed to someone else?
Your EVP should talk about opportunities, culture and rewards - inspiring a sense of shared purpose and belonging. It should provide a narrative of your aspirations, be honest about where you currently fall short, how you plan to change and, crucially, be authentic.
Your EVP/EX is not a document, it is a collection of elements that go into making you a place where people want to join and most importantly stay.
At MVMNT, we combine deep research, positive questioning and conversation to find and define the core of the authentic you – and give you the tools to tell your story to the right people.
Your employee experience is closely associated with your inclusion & diversity strategy. We offer a dual-track solution that allows you to develop both of them side-by-side.
We diagnose who you really are through your people. Taking a deep-dive into your organisation at every level to establish your current profile, identifying the great and the bits swept under the carpet.
Alongside the conversation with your people, we’ll explore how you are perceived externally and how others in your space position themselves.
We’ll assess who you want to be from your strategy, culture & aspirations and establish how your people could feel more a part of it.
We’re not here to judge, just enable – we’ll help you develop and test key messages to engage with your current and prospective talent.
Once you have a story that truly represents who you are as an employer, we can help you tell it so the right people listen. We’ll pass our key insights to our creative team who’ll explore your employer personality further, and support you in bringing your brand to life. We’ll leave you will a toolkit providing brand voice, positioning and creative.GET IN TOUCH